This Cookie Policy explains how Zapulse Business Consulting ("Zapulse," "we," "our," or "us") uses cookies and similar technologies on www.zapulse.com ("Website"). It should be read together with our Privacy Policy, which describes how we handle personal data more broadly.
1. What Are Cookies.
Cookies are small text files placed on your device when you visit a website. They help the website function, remember your preferences, and provide information about how the site is used. Similar technologies such as pixels and tags (for example, the Meta Pixel and LinkedIn Insight Tag) work alongside cookies and are covered by this Policy.
2. Your Consent.
When you first visit the Website, a consent banner lets you accept or decline non-essential cookies. Strictly necessary cookies are set without consent because the Website cannot function without them. Analytics and advertising cookies are set only after you accept them. You can change or withdraw your consent at any time through the cookie settings link in the Website footer.
3. Cookies We Use.
A. Strictly necessary cookies
These enable core functions such as page navigation, security, and remembering your cookie consent choice. They do not require consent.
| Cookie | Provider | Purpose | Typical duration |
|---|---|---|---|
| Consent cookie | Zapulse / consent tool | Stores your cookie consent preferences | 6 to 12 months |
B. Analytics cookies
We use Google Analytics 4 to understand how visitors use the Website, such as pages visited, time on page, and traffic sources, so we can improve content and performance. Data is aggregated and does not directly identify you.
| Cookie | Provider | Purpose | Typical duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | Up to 2 years |
| _ga_* | Google Analytics | Maintains session state | Up to 2 years |
C. Advertising and marketing cookies
These help us measure the effectiveness of our marketing and show relevant Zapulse content to professional audiences on other platforms.
| Cookie | Provider | Purpose | Typical duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Measures and improves the relevance of Meta ads | Up to 3 months |
| li_sugr, bcookie | Browser identification and platform routing for the LinkedIn Insight Tag | Up to 12 months | |
| lidc, UserMatchHistory | Ad delivery, measurement, and conversion tracking | 1 day to 1 month |
Cookie names and durations are set by the providers and may change over time; this page will be updated to reflect the cookies in use.
4. Third-Party Cookies.
Analytics and advertising cookies on our Website are set by third parties (Google, Meta, and LinkedIn) who may process the collected data on their own terms, including outside India. Their practices are governed by their own privacy policies:
- Google: policies.google.com/privacy
- Meta: facebook.com/privacy/policy
- LinkedIn: linkedin.com/legal/privacy-policy
5. Managing Cookies.
- Consent banner: change your preferences any time via the cookie settings link in the Website footer;
- Browser settings: most browsers let you block or delete cookies, though blocking necessary cookies may affect how the Website works;
- Provider opt-outs: Google Analytics opt-out browser add-on (tools.google.com/dlpage/gaoptout); Meta ad preferences (facebook.com/adpreferences); LinkedIn ad settings (linkedin.com/psettings/advertising).
6. Changes to This Policy.
We may update this Cookie Policy when our use of cookies changes or as legal requirements evolve. The current version, with its effective date, will always be available on this page.
7. Contact.
Questions about this Cookie Policy can be sent to: connect@zapulse.com